Cultural media


The debate over AI's alignment with "human values" seems to be on fragile ground : that of a category that has never been universal, but has always been negotiated, restricted, and exploited. History shows that values ​​proclaimed as absolute—freedom, equality, dignity— have often been subordinated to survival interests...

There are books that don't simply describe a place , but embody it. This text on the South is one of them: not a simple geographical or sociological account, but a journey into memory, nostalgia, and the contradictions that inhabit those born and raised among prickly pears and poppies, processions and funerals, hospitality and...

The idea that " everything that isn't television is becoming television " is powerful because it captures a real phenomenon: the centrality of video and continuous flow on digital platforms. Instagram, TikTok, YouTube, and Facebook have progressively replaced the logic of social connection with that of algorithmic entertainment.
The feed...

In the communications world, Artificial Intelligence has become the buzzword. Agencies "integrating" it are multiplying, brands "exploiting" it, and creatives "fearing" or "embracing" it. But in this rush to adoption, there's a fundamental misunderstanding that risks compromising everything: AI isn't a solution. It's a tool. And...