Architecture today is not just a design discipline, but a means of communication, a language that conveys cultural, social, and environmental values.
Architecture communicates through various channels: from traditional media to social networks, from documentary films like those by Isplora to international festivals and exhibitions like the Venice Biennale. Visual narrative, storytelling, and the use of interactive digital tools, such as augmented or virtual reality, are revolutionizing the way architecture is perceived by the public.
Contemporary architecture must respond to a complex balance between economic functionality and cultural value. Initiatives like those promoted by IN/Arch seek to build bridges between businesses, designers, and institutions, encouraging sustainable and innovative practices that reflect the needs of an evolving society.
Today, architects are not just designers, but social facilitators and visionaries. Their role is to anticipate community needs, promote sustainable solutions, and ensure a dialogue between tradition and modernity. They must also address global issues such as climate change, urban regeneration, and heritage protection.
Architecture, as a whole, becomes a tangible form of cultural identity and a key to imagining possible futures. Look beyond!
FOCUS: What can architecture be?
Francesca Perani 's concept of architecture as " creative play " and " breaking the mold " can be amplified by considering architecture not only as the design of physical spaces , but as a dynamic process involving the community, the environment and emerging technologies .
Architecture today is seen as an interdisciplinary field that extends beyond building construction to embrace aspects of environmental sustainability , social integration , and technological innovation . It is a continuous dialogue between past, present, and future, where respect for historical heritage merges with the need to respond to contemporary challenges such as climate change and urbanization.
In this context, innovation manifests itself through the use of new and sustainable materials, experimentation with unconventional forms and structures, and the integration of intelligent systems that make buildings more efficient and responsive to user needs. Breaking the mold thus becomes an invitation to think of architecture as a tool for social transformation , capable of improving the quality of life and promoting a harmonious interaction between humans and the environment.
There are figures who don't just design buildings, but redefine the very meaning of architecture. Carlo Ratti belongs to this category: his work is never mere construction, but a thought device. Technology and invisibility, ecology and adaptive materials, economy and natura naturans : tensions coexist in him that...
A master of contemporary architecture meets a timeless location. The Pirrera Sant'Antonio —the evocative Baroque quarry nestled in the Climiti Mountains —will host a keynote lecture by Alberto Campo Baeza , a Madrid-born architect among the most influential on the international scene. The title, Construir con la luz (Building with Light ), captures the essence of...
What is a city? Not just walls, streets, and squares, but a living organism made of relationships, times, and needs. This is the starting point for Iginio Rossi "Accessible Cities for All" program at the National Institute of Urban Planning (INU). His vision is clear: architecture should not limit itself to designing...
In an era where innovation often chases efficiency, the city of Ulm , Germany , has chosen a different path: that of empathy. The Ulmer Nest project represents a concrete and profoundly human response to the housing crisis during Germany's harsh winters. It's not a definitive solution, but a ...
Photo of Reflected Architecture. Or, how architecture is reflected in the city's waters.
Bruno Zevi is a multifaceted figure whose influence transcends the world of architecture to embrace the political and social spheres. Born in Rome in 1918, Zevi dedicated his life to promoting an organic architecture, inspired by the values of political freedom and social justice. His return to Italy in 1943 marked the beginning of...
Over the past 20 years , since the birth of the social network par excellence , Facebook , the architecture and design landscape has undergone a radical transformation thanks to the evolution of communication. This sector has not only been influenced by technological factors, but has also seen a shift in communication strategies , which now focus on...
Herzberg 's dual factor theory , also known as " motivation hygiene theory ," revolutionized the way we understand workplace motivation. Herzberg distinguishes between hygiene factors , which prevent dissatisfaction, and motivating factors , which foster intrinsic motivation and satisfaction. These concepts not only...
Barbara Brondi and Marco Rainò are independent architects, designers, and curators. Their experimental approach is realized through practical design, theoretical research, and critical engagement in the fields of architecture, graphics, and contemporary design. In 2002, they founded the studio BRH+ , active in the field of...
Pablo Corroto Pradillo is a name that resonates with innovation and creativity in the world of international architecture. A graduate of the prestigious Universidad Politécnica de Madrid (ETSAM) and a specialist in Advanced Architecture in Ecological Structures at the Institute of Advanced Architecture of Catalonia (IAAC-UPC), Pablo has built...
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Every human being is born immersed in a sea of perceptions. Consciousness is the first shore we touch: a fragile landing place that allows us to say "I" to the world. But consciousness is not a fixed point: it is a movement, a flow that renews itself every moment. It is the ability to recognize that we are alive and that...
Not all artists seek to arrest the flow of time : some chase it like a wild animal, others pass through it like a raging river. Thomas Dhellemmes belongs to this second lineage: his photography is not an act of fixation, but of movement. He doesn't freeze the moment, he sends it fleeing. He doesn't preserve it, he...